Design & Branding
We'll bring all the major design aspects together to provide a look & feel that fits you & your project - logo, colors, fonts, style, etc.
Branding
We listen to your needs and wants, discover your style, and figure out your target audience to bring your branding parts together.
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Your Vibe
First, we'll discover who you are. What's your business about? Simple or complex? Captain or a Rebel?
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Your Colors
We'll help figure out if you require a dark or light pallet, and find some complimentary accent colors to match.
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Your Fonts
We'll help you choose 1 or more fonts that compliment your brand, and can be used for print and web purposes.
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Your Logo
Using your other branding foundations, we'll get creative - designing and illustrating a professional logo you'll love.
Once we have your branding complete, we can provide you with a branding guide with all your info, and access to your logos in various formats so you can use them whenever, wherever you need.
Logo Design
We start with your branding, and create some hand drawn and / or digital sketches that we share with you to get your valuable feedback.
When we narrow in on a successful idea, we'll illustrate your logo to make it scalable and legible in multiple sizes and background colors.
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Black on White
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White on Black
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Full Color
Graphic Design
Using your branding, we'll be able to provide other design services such as printed items, illustrations, promotions, etc.
Printed Materials
We can help design various print items such as business cards, labels, flyers, banners, etc. We can even help you order through various print companies.
Illustrations
We can illustrate custom shapes, fonts, characters, scenes, etc., and use them for your branding, website, or whatever your needs may be.
HTML / Email Layout Design
We can design and code custom email layouts and templates through various email campaign services such as MailChimp and Constant Contact.
Design & Branding Frequently Asked Questions
These are FAQs that are commonly associated with Design & Branding.
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Design and Branding -
How much will it cost for a logo
This depends on a few things.
We have a starting cost on our pricing page. This provides us with approximately 4 to 5 hours of time.
Logo design has to start in the brainstorming process – this is when create some hand drawn and / or digital sketches that we share with you to get your valuable feedback. Once we narrow in on a successful idea, we’ll perform a final illustration.
More often than not, we’ll need to perform “light branding” – starting from scratch when a client has no previous / pre-determined colors, style, logo, etc.
This process often takes longer than the initial 4 to 5 hours of time – but it really all depends on the project at hand.
We will always let you know along the way where we are on time and costs.
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How do I access my artwork / logo / files
We primarily use Google Drive.
We’ll share a folder with you and provide you with instructions on how to access it. You’ll be able to view and download all of the files at your convenience.
If a project’s files are small enough, we may be able to email you your files, if you prefer.
If you use another service, we will do our best to accommodate.
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In what formats will I receive my logo
Any format you want!
svg, png, jpg, etc.
We normally don’t provide the raw “artwork” file (.ai for Adobe Illustrator or .psd for Adobe Photoshop) unless you specifically require it, as this is usually unnecessary.
Here’s the deal – it’s important for you to understand what format to use, given the many circumstances you’ll encounter where you need to use your logo. Explaining this is beyond the scope of this FAQ, so we’ll go over this and answer any questions you have once we complete your logo.
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Can you help me purchase my business cards / printed items
Absolutely! In most cases, we encourage it.
Business cards and printed items come in many different sizes, shapes, coatings, and with premium features such as spot-UV, silk coating, rounded corners, painted edges, and more.
We’ll need to know what options you want before we begin designing, and so we’ll need to make sure that the printing company you choose offers the options that you desire.
We use a few different printing companies that we will recommend and order through, if you don’t have a preference.
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What will my branding guide consist of
This usually consists of your logo(s), fonts, and colors.
Sometimes, depending on the project, me may include more or less than this.
This will be provided to you in the form of a .pdf document.
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